Collaborated with design duo Isabel + Helen to create three large-scale installations showcasing the timeless quality of the collection. The structures highlighted the durability and elevated design of Essentials and were displayed digitally in nine H&M flagship windows worldwide. One of the installations was also brought to life physically at the Oxford Circus flagship store in London, turning the collection into an immersive experience for customers.

ROLE
Creative Lead – Menswear. 
Involved in every aspect of the creative process, guiding the team. 
Providing briefs, maintain brand consistency.

CREATIVE TEAM
Art Direction: Sandberg & Timonen
Photographer Still Life: Gustav Almestål
Installation designer: Isabel & Helen