ICA Nära - The Around-the-Corner Effect

The unifying idea behind everything that happens when ICA Nära is close by.
From customers picking up a few extra groceries they hadn't planned on, to life's sudden everyday moments being solved just as quickly as they come up. Under the main concept sits several campaigns, each focusing on a specific situation — and a specific part of what the Around-the-Corner Effect makes possible.

Agency: Haus Creative
Production: Blissed
Executive Producer: Diana Kvarnhem
Photographer: Rickard Sund
DOP: Robin Trolin
Stylist and set designer: Gisela Rydberg
Grooming: Petra Stenhammar