Reworked the brand’s image identity with the clear ambition to evolve its perception—from a retail-driven brand to a fashion-forward one. The transformation focused on elevating every detail: from collection design to styling, casting, and the overall brand experience. Through close collaboration with internal teams and external creative partners, we crafted a new visual language that speaks to contemporary.
One that is confident, expressive, and rooted in style. The result is a refined, elevated identity—designed to inspire and resonate with a new generation of men.

ROLE
Creative Lead – Menswear
Involved in every aspect of the creative process, guiding the team.
Providing briefs, maintain brand consistency.

TEAM
In-house and external creatives.