In 2025, Make Up Store returns with a full-scale rebrand. 320 redesigned products, a modern visual identity, and the “Forever Iconic” concept rooted in its professional heritage.
Founded in 1996 and acquired by Lyko in 2021, the brand is now entering a new era.
The relaunch centers on the “Forever Iconic” concept. Merging the brand’s professional legacy with a modern, clean aesthetic designed for everyday use.
The concept included campaign imagery, launch and product films.
Agency: Haus Creative Production: Blissed Producer: Lia Eliasson, Kinxyz
Photographer: Rikard Lilja, Kinxyz Stylist: Namfon Phetsut Make Up: Ignacio Alonso Set Designer: Christina Breeze
Film Production: Cortado Visuals BTS Images: Cortado Visuals
